Help your primary school stand out locally and fill your Reception class.

A simple admissions system that increases first-choice applications, without agencies, jargon, or extra workload on your team.

Register for the free training → Already know you want help? Apply

✓ Schools have gone from 15 to 36 Reception applications, plus 39 in-year transfers

The problem

Reception numbers are dropping. Open days are quieter than they used to be. Local families seem to be choosing other schools, and you're not sure why.

It's almost never that the school isn't good enough. It's that local families can't see what makes you genuinely different from the school down the road.

The S.O.S. system

Three steps. Designed for busy headteachers, not marketers.

Standout

Uncover what genuinely makes your school worth choosing.

Outreach

Get that message in front of local families through a simple promotion system.

Support

Convert visits into first-choice applications with clear follow-up.

Case study

St Augustine's Catholic Primary

Reception intake

15 → 36

In-year transfers

+39

Open days

Fully booked

"Following the structure you offered made me feel I can do this with no background in marketing. If I can do it, anyone can."

Sarah Thompson, Headteacher

Free live training

How to Fix Your Falling Pupil Numbers

A 60-minute session for headteachers and admissions leads. Three things you'll walk away with:

✓ Why most schools are invisible to local families who could choose them

✓ The exact approach that took St Augustine's from 15 to 36 Reception applications

✓ What to do now, before the autumn admissions cycle

Register for the next session →

What headteachers say

"All my open day sessions were fully booked. First time it's happened."

Chris Stewart, Hollingwood Primary

"Two new in-year transfers within weeks of joining the programme."

Helen Bruce, Appletree Gardens

"A manageable approach to enhancing the school. Not daunting any more."

Sarah Thompson, St Augustine's

Already know your school needs this?

Skip the training. Answer 5 quick questions and book your Admissions Action Plan call. I'll draft a personalised plan for your school before we meet.

Secure your place →

If it's not right for you, just give back your place.

School Success Stories

MEET YOUR COACH

CHRIS NORFIELD

With 15 years of experience in local marketing, I’ve helped small businesses, charities, and sports clubs connect with their communities and build strong local followings.

When it comes to promoting your school, I understand it can be hard to know which marketing activities to focus on and where to spend your time.

I’ve tested all the tactics and identified the quickest, easiest actions that will have the biggest impact for school staff.

I’ll walk you through these simple, effective steps, helping you and your team build confidence and achieve real results.

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