✉️ chris@standoutschoolmarketing.com
COOKIE POLICY
What's a cookie?
A "cookie" is a piece of information that is stored on your computer's hard drive if you agree to this and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
Cookies are used by nearly all websites and do not harm your system.
We are required to obtain your consent for all non-essential cookies used on our website. You can block cookies (including essential cookies) at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block essential cookies you may not be able to access all or parts of our site.
How do we use cookies?
We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and / or services in response to what you might need or want.
Cookies are either:
Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or
Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.
Cookies can also be categorised as follows:
Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.
Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.
Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.
First and third party cookies: First party cookies are cookies set by our website. Third party cookies are cookies on our website that are set by a website other than our website, such as where we have adverts on our website or use Facebook pixels so that we can show you relevant content from us when you are on Facebook.
We use third party cookies on our website and these are set out in the table below.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Strictly necessary cookies
Cookiebot (our cookie consent tool): CookieConsent. Stores your cookie consent choices for this website. Duration: 1 year.
Systeme.io (our website and checkout platform): purchase_process_id_*, error_message, first_name, surname, email, phone_number, postcode, company_name. Remember the details you enter into our forms and checkout during your visit so that your booking or purchase can be completed. Duration: session.
Stripe (payment processing): __stripe_mid, __stripe_sid, m, ab, mf, id, 1. Enable secure card payments and help prevent fraud. Card details are not stored by our website. Duration: session to 400 days.
Cloudflare (security and site delivery): __cf_bm, __cflb, _cfuvid. Distinguish genuine visitors from bots and balance traffic across servers. Duration: session to 1 day.
hCaptcha and Google reCAPTCHA (spam protection): hmt_id, rc::a, rc::c. Protect our forms and booking pages from spam and automated bots. Duration: session to 30 days (rc::a is persistent).
Calendly (call booking): calendlysession. Enables the booking calendar so you can choose a call time. Duration: 21 days.
LinkedIn: bcookie, li_gc, lidc. Security and spam detection, storing your LinkedIn consent choices, and routing you to the right LinkedIn server. Duration: 1 day to 1 year.
Performance cookies
Google Analytics: _ga, ga*. Help us understand how visitors use our website, including which pages are visited and how people found us. Duration: 2 years.
Microsoft Clarity: clck, clsk, _cltk, c.gif. Record how visitors navigate our pages (for example clicks and scrolling) so we can produce statistics and heatmaps to improve the site. Duration: session to 1 year.
Calendly (including its analytics providers Segment, Sprig and Datadog): ajs_anonymous_id, cal_anonymous_id, dd_cookie_test_*, userleap.ids, sprig.anon.env.vid.map, sprigReplay (local storage), _cache. Used by Calendly to count visitors, test and improve its booking tool, and measure how it is used. Duration: 1 day to 1 year (some stored persistently).
Tella (embedded video): tella_analytics_last_active, tella_analytics_session_id. Measure how our embedded videos are viewed. Duration: session.
Targeting cookies
Meta (Facebook Pixel): _fbp, lastExternalReferrer, lastExternalReferrerTime. Measure the effectiveness of our Facebook and Instagram adverts and allow us to show you relevant content from us on Facebook. Duration: 3 months (referrer data stored persistently).
Microsoft / Bing: MUID, MR, SRM_B, ANONCHK, SM. Identify your browser across Microsoft services and measure advertising effectiveness. Duration: session to 1 year.
Calendly (via Segment): ajs_user_id, tld. Used by Calendly to group visitors by behaviour and make its content and advertising more relevant. Duration: session (some stored persistently).
YouTube (embedded video): VISITOR_INFO1_LIVE, YSC, Secure-YNID, Secure-ROLLOUT_TOKEN, Secure-BUCKET, Secure-YEC, TESTCOOKIESENABLED, LAST_RESULT_ENTRY_KEY, yt-icons-last-purged, YouTube local storage databases. Play embedded YouTube videos, remember your player preferences and record which videos you have watched. Duration: session to 180 days (some stored persistently).
You can alter your cookie preferences at any time by clicking on the cookie icon at the bottom of the page and changing your consent settings. Please refresh your page to ensure that the new settings have taken effect.
You can also control your cookie settings through your web browser.
You can opt out of being tracked by Google Analytics across all websites, by going to http://tools.google.com/dlpage/gaoptout.
Except for essential cookies, all cookies will expire after a maximum of 2 years.
If you have any questions about the cookies that we use, feel free to email us at chris@standoutschoolmarketing.com.