FOR HEADTEACHERS & SCHOOL LEADERS
HOW TO FILL YOUR OPEN DAYS AND BOOST SCHOOL ADMISSIONS QUICKLY
Is your school struggling with declining pupil numbers? Don't let another year go by with empty seats in your classrooms.
✅ 100% RISK FREE GUARANTEE
If you don't find it useful in 30 days we'll refund you in full.
The Standout School Marketing System is a short, practical online course that teaches a simple 3-step system to help you increase pupil numbers.
You’ll learn how to:
✅ Discover and showcase what makes your school stand out.
✅ Fill your open days with targeted marketing (set up in minutes, no experience needed).
✅ Convert attendees into new pupils with a simple email follow-up (no new tech required!).
We’ll focus on quick wins for immediate impact—setting up a basic, effective process you can build on over time.
Plus, get pre-built templates for posters, social media posts, emails and more! 🚀
ARE YOU DROWNING IN ADMIN, BUT NEED TO BOOST PUPIL NUMBERS?
Let's be honest, school life is hectic.
Between managing pupils, meeting with parents, and tackling that never-ending pile of admin, who has the time to become a marketing expert?
And yet, attracting new families and boosting admissions is more crucial than ever. You might even be noticing a dip in recent years, with fewer families attending open days and school visits.
It's a worrying trend, and it can be tough to know where to even begin tackling it.
The truth is, it will likely get worse.
If you're not actively promoting your school and showcasing what makes it special, you risk falling behind.
This could lead to lower enrolment numbers, budget cuts, and fewer resources for your pupils.
But there's good news!
Standout School Marketing is your shortcut to success.
Our simple, proven 3-step system is designed specifically for busy school staff like you.
FILL YOUR OPEN DAYS AND SCHOOL VISITS
Attract more local families and make a lasting impression.
EMPOWER YOUR STAFF TO BECOME CONFIDENT MARKETERS
Equip your team with the skills and knowledge to promote your school effectively.
BOOST YOUR SCHOOLS BUDGET
Every new pupil adds valuable funding, allowing you to invest more in resources and staffing.
A THRIVING SCHOOL COMMUNITY
Engage new parents and create a buzz around your school.
SEE WHAT OUR SCHOOLS ARE SAYING
Here's how we've helped staff at schools just like yours achieve incredible enrolment success.
"Before working with Chris, marketing always fell to the bottom of our to-do list. His step-by-step approach made it easy to showcase our school’s unique strengths, attracting more families than ever before.
Thanks to his expertise, we’ve had our highest number of in-year transfers in five years (over 30 students!) and our Reception intake for September 2025 is nearly full!
Implementing his system put St Augustine’s on the map—bringing in parents who never even knew we existed!"
Sarah, Headteacher
St Augustine's Catholic Primary
THE 3 BIGGEST MISTAKES MOST SCHOOLS MAKE
Having reviewed countless school marketing approaches, I've discovered that most schools with low admissions share these 3 common pitfalls:
- Failing to highlight their unique strengths.
- Spending time on marketing that doesn't reach local parents efficiently.
- Not having a system to convert interest into enrolment.
That's where my Standout School Marketing comes in. I'll show you how to:
- Discover your school's standout feature and showcase effectively.
- Reach the right local parents with targeted, impactful marketing.
- Develop a reliable system for turning open day visits into successful applications.
HI, I'M CHRIS YOUR SCHOOL MARKETING COACH
With 15 years of experience in local marketing, I’ve helped small businesses, charities, and sports clubs connect with their communities and build strong local followings.
As a dad of two, I first got involved in school marketing by helping my kids’ primary school, where I saw firsthand the challenges our headteacher and leadership team faced with pupil numbers dropping and limited time and resources.
When it comes to promoting your school, I understand it can be hard to know which marketing activities to focus on and where to spend your time.
I’ve tested all the tactics and identified the quickest, easiest actions that will have the biggest impact for school staff.
I’ll coach you through these simple, effective steps, helping you and your team build confidence and achieve real results.
HERE IS WHAT IS INCLUDED
Get instant access to four modules featuring 12 short videos to guide your open day marketing, plus ready-to-use templates and a Facebook group for school leaders and marketers to find help and share ideas.
Complete the course at your own pace—whether all in an afternoon or in small chunks over a few weeks.
MODULE 1
THE STANDOUT SCHOOL SYSTEM
Discover the common challenges schools face in attracting new families and learn how to overcome them with a simple effective strategy.
- Welcome & Course Overview: Get oriented with what to expect. (5 mins)
- The Standout School System Explained: Understand the framework for success. (20 mins)
- Discover Your School’s Standout Feature: Identify and showcase what makes your school special. (5 mins)
MODULE 2
3 QUICK WINS THAT BOOST PUPIL NUMBERS
Master the three essential steps to attract local families and boost open day attendance.
- The Secret to Boosting Open Day Attendance: Learn strategies successful schools use to attract families. (10 mins)
- Four Key Places to Promote Your Open Day Poster: Focus on effective distribution tactics for visibility. (10 mins)
- Create One Supercharged Social Media Post: Craft an engaging post and convert it into a targeted ad! (10 mins)
MODULE 3
THE OPEN DAY ENROLMENT ENGINE
What to do before and after your open days, to create unforgettable experiences that convert interest into enrolments!
- What to Do Before the Open Day: Build excitement and anticipation with effective communication. (10 mins)
- Delivering a Standout Open Day: Tips for creating an engaging and memorable experience. (10 mins)
- What to Do After the Open Day: Follow-up strategies that convert interest into enrolments. (10 mins)
MODULE 4
BEYOND THE BASICS
Transition from quick wins to crafting a comprehensive marketing strategy that truly reflects your school’s vision and mission!
- From Quick Wins to a Full Strategy: Transitioning from quick win tactics to a comprehensive marketing plan. (30 mins)
- Building a Marketing Plan That Works for You: Customise a sustainable marketing strategy tailored to your school’s needs. (30 mins)
THREE SIMPLE STEPS THAT HAVE A BIG IMPACT ON ADMISSIONS
If you're a headteacher or school leader tired of struggling with declining pupil numbers, this is your shortcut to FAST results.
With Standout School Marketing, you can:
✅ Fill your open days and school visits with eager families.
✅ Empower your staff to become confident marketers.
✅ Boost your school's budget and invest in valuable resources.
✅ Create a thriving school community with engaged parents.
And the best part? You can do it even if:
❌ You’ve never run a marketing campaign before.
❌ You don’t have a marketing budget.
❌ You’ve failed with other marketing strategies in the past.
WHICH OPTION IS RIGHT FOR YOU?
Choose the perfect fit for your school’s marketing needs!
Standout School Marketing
System
Instant Access
Do it Yourself Online Course
- The Standout School Marketing System Course (£997 Value)
- Ready to Use Templates for Each Step (£197 Value)
- Private School Marketing Facebook Group (£97 Value)
- BONUS 1: Facebook Ads for Schools Masterclass (£197 Value)
£1,488 Value
Your Price: £299
Standout School Marketing
Accelerator
4 Week Intensive Sprint
with Live Coaching Support
Everything in the Standout School Marketing System package (Value £1,488) plus:
- 6 x live training + Q&A calls (£1,988 Value)
- Support Between Calls to Review Your Materials and Feedback (£497 Value)
- Personalised Action Plans tailored to your school’s unique needs (£397 Value)
- Weekly Accountability Check-ins to keep you on track (£297 Value)
£4,688 Value
Your Price: £2,997
FREQUENTLY ASKED QUESTIONS
This is perfect for Headteachers, Senior or Middle leaders, Administrators, Receptionists or any school staff responsible for boosting admissions. I Volunteers, Parents or Governers who are willing to help promote the school.
Whether you're a marketing novice or looking to refine your existing strategies, the Standout School System will equip you with the skills and confidence you need to succeed.
This is specifically for schools on a low budget, with a focus on simplicity, affordability, and practical strategies that deliver results. We don't just teach theory; we provide you with the tools and support you need to take action and see real changes in your enrolment numbers.
Absolutely! While our Standout School System provides everything you need to get started, we also offer an Accelerator programme, our personalised support program. It includes live group coaching calls, implementation guidance, and a supportive community to help you maximise your results.
I completely understand! That’s why I offer a 30-day, no-risk guarantee. If you go through the course and don’t feel it’s right for your school, just let me know within 30 days, and I’ll give you a 100% refund—no questions asked. My goal is to make this as easy and effective as possible for you, with zero risk.