PLAN EARLY. PAY LESS.
FOR HEADTEACHERS + SCHOOL LEADERS
FILL YOUR OPEN DAYS AND BOOST PUPIL NUMBERS QUICKLY WITHOUT STRESS, OVERWHELM OR GUESSWORK
Using The Exact 3-Step System that Added 39 Pupils in Just 3 Months
"We had so many new pupils joining our school, that the Council Admissions team called me up to find out what was going on!"
St Augustine's Primary
DREADING THE STRESS OF PROMOTING YOUR NEXT OPEN DAY?
You’re already juggling a packed schedule, and now you’ve got to figure out how to attract families, design materials, post online, and somehow make time for it all.
It’s overwhelming — and without a clear plan, it’s easy to leave it until the last minute.
But the pressure is real: a poorly attended open day can mean another year of falling numbers and budget cuts.
WHY MARKETING YOUR SCHOOL FEELS SO HARD RIGHT NOW
BIRTH RATES ARE FALLING
Fewer local children means fiercer competition from other schools.
NOT ENOUGH TIME IN THE DAY
Your day is packed — squeezing in open day prep feels impossible.
MARKETING ISN'T YOUR JOB
You’re an educator — not a designer, copywriter, or ad expert.
INTRODUCING...
THE OPEN DAY LAUNCH KIT 🚀
It’s the exact 3-step system that helped St Augustine’s Primary add 39 new in-year transfers and fill their reception intake in just 90 days.
You’ll get everything you need to plan, promote, and run high-impact Open Days — without the stress, overwhelm, or guesswork.
I'll show you the 3 simple marketing tactics that will have an immediate impact and help you set up a repeatable, effective enrolment process you can build on over time.
Plus, you'll get pre-built templates for posters, social media posts, emails and more!
WHAT HAPPENS WHEN SCHOOLS USE THE OPEN DAY LAUNCH KIT
Here's how we've helped staff at schools just like yours achieve incredible enrolment success.
Sarah - Headteacher at St Augustine's Primary
"We’ve had our highest number of in-year transfers in five years (39 students!) and our Reception intake for September 2025 is nearly full!"
THE HIDDEN SECRET TO BOOSTING PUPIL NUMBERS
It starts with a simple but overlooked truth:
💡 THERE ARE LOCAL FAMILIES WHO ARE DECIDING AGAINST YOUR SCHOOL WITHOUT EVER SEEING IT.
Not because of facts — but because of assumptions.
“It’s too far.” “We probably won’t get in.” “Isn’t that a faith school?”
These snap judgments, often based on hearsay or outdated perceptions, quietly steer families away before they’ve had a chance to see what makes your school special.
To change this, you need to get those families in the door and showcase your school’s strengths. Running 2 or 3 fully booked Open Days is the most efficient way to do this.
But...
Too many schools promote their open days with scattered, last-minute efforts — hoping flyers, word-of-mouth, or social media will somehow “work.”
The Open Day Launch Kit 🚀 changes that.
It gives you a repeatable 3-step system that:
Removes guesswork
Works with the tools you already use
Can be run by you or your admin team in just a few hours
Designed specifically for busy school leaders with no marketing experience, it includes:
✅ The 3-Step Roadmap (Value: £95)
A guide to the complete, step-by-step 3-part system to plan, promote and fill your Open Day — no stress, no guesswork.
✅ Pre-Written Template Toolkit (Value: £75)
Ready-to-use posters, social captions, email templates, booking messages and more — just copy, paste, and go.
✅ Guided Video Library (Value: £125)
Clear, bite-sized tutorials guiding you through each action so you’re never stuck wondering what to do next.
PLUS, THESE 3 POWERFUL BONUSES (LIMITED TIME)
🎁 BONUS 1: £25 Facebook Ad Credit (Value: £25)
Run one simple Facebook ad to promote your Open Day — then send me the receipt, and I’ll cover the cost. Yes, really. Risk-free.
🎁 BONUS 2: ‘Standout School’ Workshop Recording (Value: £47)
Discover how to identify and highlight what makes your school truly special — so your messaging grabs attention and sets you apart locally.
🎁 BONUS 3: Open Day Checklist (Value: £37)
A practical, ready-to-print checklist to make sure everything runs smoothly on the day — from signage to staff briefings and follow-up actions.
Get everything you need to run a successful open day that boosts admissions with the Open Day Launch Kit 🚀
This isn’t just about one open day — it’s about setting a new course for your school’s future.
YOUR QUICK 3-STEP MARKETING PLAN
STEP 1
STANDOUT TO LOCAL FAMILIES
Use our ready-made poster and shortcut distribution methods to get your school noticed online and offline — with minimal effort.
STEP 2
REACH THOUSANDS WITH ONE POST
Use one powerful Facebook post (with our proven template) to attract attention and drive bookings — no daily posting, no guesswork.
STEP 3
TURN VISITORS INTO APPLICANTS
Make one smart tweak to your open day booking process that boosts attendance and helps more families follow through to apply.
FULLY BOOKED OPEN DAYS WITHOUT THE STRESS
A SYSTEM THAT WORKS EVERY TERM - ON REPEAT
"We had so many new pupils joining our school, that the Council Admissions team called me up to find out what was going on!"
Headteacher - St Augustine's
HERE'S WHAT YOU GET IN
THE OPEN DAY LAUNCH KIT 🚀
3-STEP ROADMAP (VALUE £95)
TEMPLATE TOOLKIT (VALUE £75)
GUIDED VIDEO COURSE (VALUE £220)
£25 FACEBOOK CREDIT (VALUE £25)
STANDOUT SCHOOL MASTERCLASS (VALUE £47)
OPEN DAY CHECKLIST (VALUE £37)
TOTAL VALUE: £499
YOUR PRICE TODAY: £199
HERE'S WHAT YOU WILL GET IN THE OPEN DAY LAUNCH KIT 🚀
3-STEP ROADMAP (VALUE £95)
TEMPLATE TOOLKIT (VALUE £75)
GUIDED VIDEO LIBRARY (VALUE £220)
£25 FACEBOOK CREDIT (VALUE £25)
STANDOUT SCHOOL (VALUE £47)
OPEN DAY CHECKLIST (VALUE £37)
TOTAL VALUE: £499
YOUR PRICE TODAY: £97
"We had so many new pupils joining our school, that the Council Admissions team called me up to find out what was going on!"
Headteacher - St Augustine's
MEET YOUR INSTRUCTOR
CHRIS NORFIELD
With 15 years of experience in local marketing, I’ve helped small businesses, charities, and sports clubs connect with their communities and build strong local followings.
When it comes to promoting your school, I understand it can be hard to know which marketing activities to focus on and where to spend your time.
I’ve tested all the tactics and identified the quickest, easiest actions that will have the biggest impact for school staff.
I’ll walk you through these simple, effective steps, helping you and your team build confidence and achieve real results.
THIS LAUNCH KIT IS PERFECT FOR ...
HEADTEACHERS
RECEPTION / ADMIN TEAM
SCHOOL BUSINESS MANAGERS
ADMISSIONS LEADS
SCHOOL GOVERNORS
MARKETING LEADS
IT INCLUDES EVERYTHING YOU NEED
You don’t need to figure this out alone. The Open Day Launch Kit 🚀 gives you every tool, template, and step-by-step guide you need to run a standout open day — without the stress.
Here’s exactly what you’ll get:
✅ Done-for-you posters
Use our professionally designed templates — print-ready and optimised for sharing. No design skills needed.
✅ Smart booking system — with what you already have
No new software. No tech headaches. I’ll show you how to make one simple tweak to your current website or contact process that boosts bookings and increases turnout.
✅ One Facebook post that does the heavy lifting
You’ll get a proven template and walkthrough to create a powerful post that grabs attention and drives sign-ups — plus the exact steps to get it seen by thousands of local people.
No Facebook account? No problem — I’ll show you a workaround that still gets you seen.
This playbook is designed to take the pressure off your team and give you a clear, repeatable system that fills your open days — and boosts your admissions.
No fluff. No guesswork. Just what works.
🎁 UNBELIEVABLE BONUS — I’LL PAY FOR YOUR FIRST AD
Yes, you read that right.
One of the most powerful parts of the playbook is a simple, supercharged Facebook ad that gets your open day seen by hundreds — even thousands — of local families.
And to make this a complete no-brainer…
I’ll personally cover the cost of your first ad.
Just run it using the step-by-step guide inside the playbook, send me your £25 receipt — and I’ll send you £25 straight back.
That means zero risk, zero extra cost, and a huge head start in boosting your attendance.
How many offers literally pay you to take action?
Click Here to Get Instant Access to the Full Open Day Launch System
ANY QUESTIONS?
You’ll get instant access to the full Open Day Launch Kit, which includes:
A step-by-step roadmap to plan and promote your open day
Copy-and-paste templates for emails, posters, social media and more
Bite-sized video walkthroughs so you’re never stuck
3 exclusive bonuses including a £25 Facebook ad credit, a standout messaging workshop, and a practical open day checklist.
The system is designed for busy school staff — you can implement each step in around 30–60 minutes of focused time. Many schools have it up and running within a few days.
Absolutely. The Launch Kit is perfect for admin staff, middle leaders, marketing leads, governors or parent volunteers.
The kit is designed for fast implementation. Even if your open day is just days away, the pre-written templates and clear instructions will help you move quickly and still make a real impact.
Yes — even if you’ve started promoting, the kit will help you amplify what’s working, fill in any gaps, and give your messaging more clarity and reach. Most schools discover missed opportunities they can fix straight away.
You can use the Launch Kit again and again — it’s a system that’s designed to support every open day, each term or year. You’ll save more time each time you run it.
I've got two options:
I'll show you how to quickly set up an account and start using it (even if you only use it for the one supercharged post that is covered in the launch kit!)
If you don't want to set up a Facebook Page for the school - then I can run an ad for you (there is an extra cost for this). Full details inside the launch kit.
Even if you don't use the Facebook element, you'll still benefit from the other tools and templates.
Simple: follow the included ad walkthrough, run your ad, then email me your receipt. I’ll send you £25 back — it’s a risk-free way to test a proven method that drives real attendance.
Yes — it’s been used by a wide range of schools, including faith schools, academies, and small local primaries. The principles work no matter your size, status or setting.
The Launch Kit gives you everything you need to run a successful open day on your own — but if you’re facing more complex challenges or want help with wider strategy, I do offer consulting and hands-on support for select schools.
After you’ve tried the kit, you’ll also hear from me about other advanced options — including campaign planning, video storytelling, website support and more. Just message me to find out more!
TRY IT, RISK FREE
30-DAY SATISFACTION
GUARANTEE
Try the full system for 30 days. If you change your mind for any reason, just let us know — you’ll get a full refund. No hassle, no hard feelings.
Bonus Guarantee: £25 Facebook Credit
Follow the simple steps to run a Facebook ad for your open day, and I’ll personally reimburse up to £25 of your spend. Just send me the receipt — it’s my way of making sure you can try this with zero risk and maximum impact.
TRY IT, RISK FREE
30 DAY
SATISFACTION
GUARANTEE
Try the full system for 30 days. If you change your mind for any reason, just let us know — you’ll get a full refund. No hassle, no hard feelings.
Bonus Guarantee: £25 Facebook Credit
Follow the simple steps to run a Facebook ad for your open day, and I’ll personally reimburse up to £25 of your spend. Just send me the receipt — it’s my way of making sure you can try this with zero risk and maximum impact.
🛑 Before You Go...
📥 Get your School Open Day Promotion Checklist
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