I'm Personally Helping Just 5 Primary School Leaders To Fill Their Open Days Before Oct Half Term So They Can Boost Pupil Numbers and Secure Their Future
CLOSING IN:
UPDATE: THE CURRENT SPRINT IS FULLY BOOKED. YOU CAN REGISTER INTEREST IN A FUTURE SPRINT USING THE FORM BELOW
Starting from Friday 12 Sept, I’ll be working hands-on with a small group of school leaders to help fill your open days and boost pupil numbers.
This is the only way to get my direct 1:1 support, where I can guarantee you'll get the attention and help from me to confidently promote your school.
The goal is simple:
Get your complete open day campaign built and launched in just 30 days — with each step guided and implemented alongside me, so nothing sits unfinished or forgotten.
I’ve worked with heads just like you — small schools, under PAN, competing with bigger schools, and feeling anxious about low numbers.
Like Sarah, who described it as “daunting and unachievable” to turn things around at St Augustine's Primary… until she gained 37 new pupils in one year, and nearly doubled her Reception intake.
And she did it without a marketing background or a complicated campaign
Just a simple system, a bit of protected time, and the right support.
Even if you’re competing with bigger schools with more resources, you can still become the standout local school and get families through your doors.
Are you worried your school’s Reception numbers are slipping — and that your open days won’t attract enough families this year?
Maybe you’ve put posters up before but they didn’t get noticed.
Maybe you’ve posted on Facebook but parents scrolled straight past.
Maybe you’ve been meaning to launch a proper campaign — but it’s kept slipping to the bottom of the list with everything else on your plate.
I know how that feels. You wear a dozen hats, budgets are tight, and “marketing” feels like one more job you don’t have time or expertise for.
That’s exactly why I created the 30-Day Open Day Sprint — to take the pressure off your shoulders and help you actually get it done, step by step, alongside me.
The Plan
I’ll guide you step-by-step to actually implement the three core elements of the Open Day Launch System in your school — so your Open Day campaign isn’t just planned, it’s built, live, and converting families into applicants.
⭐ The Standout Messaging Builder™
We'll uncover your school’s unique standout feature and translate it into simple, parent-focused wording so that families immediately see why your school is worth choosing.
🚀 The Launch Pack™
Quickly customise your Open Day Poster and social posts with my ready-to-go templates. And make sure they actually get seen by local parents.
💬 The Parent Conversion Blueprint™
A ready-to-use parent comms toolkit of reminders, follow-ups, and scripts so that RSVPs actually turn into busy open days — and visits convert into real applications without your office chasing endlessly.
The Path
Here’s exactly what we will get done together in the 30-Day Open Day Sprint before October Half Term.
Phase 1: Quick Start
We’ll begin with a 1:1 strategy call to confirm your open day dates, start to uncover your standout messaging, and map your personalised launch plan.
The goal for this phase is simple: have your dates confirmed and your open day plan ready to roll.
You’ll walk away with:
A personalised campaign roadmap
Everything you need to get started
Phase 2: Campaign Launched in 30 Days
Over four weeks, we’ll take your campaign from plan to live — building, scheduling, and launching each element step-by-step so nothing gets stuck or left unfinished, and families start booking in.
Here’s what you’ll get to make that happen:
Weekly group coaching calls — to stay on track, ask questions, and see how other schools are doing it
Direct 1:1 feedback from me — on your poster, your Facebook post, your emails, so you know they’ll land with parents
Access to the Standout School Resource Vault — ready-to-go templates, planners, and scripts so you’re never starting from scratch
Peer community of fellow school leaders — so you’re not doing this alone, and can learn from what’s working in other schools
Phase 3: Secure Your Intake
Once your open day campaign is launched, we’ll shift focus to keeping your school visible and converting interest into applications.
The goal for this phase is to make sure your campaign impact doesn’t end once the open day is over — but continues to build your reputation and parent interest throughout the year.
You’ll leave with:
A parent comms follow-up plan (so visits turn into applications)
A simple promotion schedule you can repeat each year
Peace of mind knowing your marketing is set up, not sitting on your to-do list
Plus Get These Bonuses When You Secure Your Space
I don't want anything to slow you down, so I've included these bonuses to remove common roadblocks and ensure your campaign runs smoothly from day one.
🎁 BONUS #1 – £100 Facebook Ad Credit
Test your first boosted post with zero risk and start driving local families to your open day immediately.
🎁 BONUS #2 – Local School Report
A personalised report showing who your school is competing against and insights into local demographics — so you can uncover your unique standout feature and target your campaign with confidence.
🎁 BONUS #3 – Attendance Tracker
Quick-use forms and templates to track RSVPs, send polite reminders, and capture parent details — so no interested family slips through the net.
🎁 BONUS #4 – School Year Promotion Planner
Key dates throughout the school year (including a super-effective Easter tip), mapped out for strategic promotion. Perfect for middle leaders or admin staff to follow step by step.
The Investment
Hiring a marketing agency to run an admissions campaign would easily cost £3,000–£5,000 — and you’d still spend hours in meetings, briefing staff, and chasing things to get it implemented.
That’s not realistic for most primary schools. And it’s not necessary.
I’ve built a proven system that gives you everything you need — step-by-step plan, ready-to-use templates, messaging, and my personal support — so your campaign gets built, launched, and converting families in just 30 days, without adding late nights to your schedule.
The total investment for my help to fill your open days is just £995.
This is a one-time investment that includes everything you need to successfully launch and run your open day campaign.
Many schools cover this through CPD or leadership budgets.
The Sprint works as practical leadership training for heads — or can be delegated to middle leaders, giving them the tools to run a professional campaign that delivers whole-school impact.
And the best part?
Enrolling just one extra pupil more than covers the cost — and the system you build keeps working for your school year after year.
My Standout Guarantee
I want you to feel completely confident joining the 30-Day Open Day Sprint.
If you attend the Kick-Off Call and feel this isn’t right for your school, just let me know within 48 hours, and I’ll give you a full refund — no questions asked.
If you fully participate but don’t see improvements in open day attendance or pupil numbers, I’ll personally work with you until you do.
This isn’t a “do nothing and hope” program — you implement each step with guidance, and I’ll make sure your campaign is working to fill your open days.
How to Join
1. Fill out the form below to request an invoice and secure your spot.
2. I’ll send you confirmation and personally book your Quick Start call.
3. You’ll get access to all the templates, join the Sprint group and, within 30 days, you’ll have your campaign live and families booking into your open day.
⬇️ Don’t wait — scroll down and secure your place now!
THE SPRINT IS CURRENTLY CLOSED
Fill out this form to register to express an interest in future sprints
Select Your Sprint Package
CLOSING IN:
"We had so many new pupils joining our school, that the Council Admissions team called me up to find out what was going on!"
Sarah Thompson - St Augustine's Primary
Here's What Happened To Pupil Numbers at St Augustine's
St Augustine’s Primary was facing falling pupil numbers and a small Reception cohort. Like many small schools, Sarah, the Headteacher, felt overwhelmed, unsure where to start, and worried about competing with bigger schools.
After implementing the Open Day Sprint, the difference was immediate. Pupil numbers skyrocketed.
Sarah nearly doubled their Reception intake and added 39 in-year transfers. The school now has a full, thriving cohort, and Sarah reports a huge lift in confidence, visibility, and reputation - showing what’s possible with the right guidance and simple, focused steps.
Frequently Asked Questions
Q: How much does the Open Day Sprint cost?
The investment is a one-time payment of £995 per school. This includes everything: the 30-day step-by-step system, live group calls, my 1:1 feedback, all templates and resources, plus bonuses.
Q: Can I pay by invoice instead of card?
Yes. You can request an invoice (most schools prefer this). Once submitted, I’ll send your invoice and personally book your Quick Start call. You can also pay directly by card if that’s easier for your school.
Q: Will this fit into our school budget?
Many schools cover the cost through CPD or leadership budgets. The Sprint also works as practical leadership training — or can be delegated to a middle leader to run the campaign. Enrolling just one additional pupil more than covers the full investment.
Q: What exactly do we get when we join?
When you join, you’ll receive:
1:1 Kick-Off Call with me
5 x Live Coaching & Implementation Sessions (with recordings)
Poster, Social, and Email Templates (ready to customise and publish immediately)
Step-by-Step Video Guides
Direct feedback on your campaign materials
Peer support community of school leaders
4 Bonuses (worth £500+) including £100 Facebook Ad Credit, Local School Report, Attendance Tracker, and School Year Promotion Planner
Q: How many schools will be accepted?
To ensure every school gets personalised support, only 5 schools will be accepted into this cohort. This means your campaign will get rapid feedback and hands-on help.
Q: What if I don’t have much time?
That’s exactly why I built this system. Instead of spending hours creating from scratch, you’ll use ready-to-go templates and follow a clear step-by-step roadmap. You only need to protect small chunks of time each week — I’ll guide you so nothing gets stuck or left unfinished.
Q: What if marketing has never worked for us before?
Many schools I work with have tried posters, social posts, or emails before — but parents didn’t notice, or the campaign fizzled out. The Sprint solves this by giving you parent-focused messaging, a complete campaign plan, and my direct support to make sure it actually gets live and seen by local families.
Q: What if we don’t see results?
If you attend the Kick-Off Call and decide this isn’t right for your school, you can request a full refund within 48 hours. If you fully participate but don’t see improvements in open day attendance or pupil numbers, I’ll personally work with you until you do.
Q: When does it start and finish?
We kick off on Friday 12th September and run through to October half term. In 30 days, you’ll have your full open day campaign live — with families booking in and visits converting into applications.
Q: Is this just for large schools?
No — the Sprint was designed with small and under-PAN schools in mind. Even if you’re competing with bigger schools, this system helps you stand out locally and attract families.
Q: What if I fall behind?
You won’t. The Sprint is structured to move step-by-step, with recordings of every session and my personal support. You’ll also have a clear campaign roadmap to keep you on track.
Q: How do I join?
Fill out the form to request an invoice (or pay by card).
I’ll confirm your place and book your Quick Start call.
You’ll get immediate access to templates and resources, join the live sessions, and have your open day campaign launched within 30 days.