Quick Tip: Reach More Local Parents with Your Facebook Page
Want to get your school's news seen by thousands of local people? A quick tactic is to share your school's Facebook posts directly into your local community groups.
How to do it:
Publish a post on your school's Facebook page.
Click the "Share" button on your post.
Select "Share to a group" and choose your local community groups.
The video above is a quick walkthrough showing how to take a standard Facebook post and share it into a local group to maximise its reach.
Real-World Results: The Power of Group Sharing
To show how powerful this can be, take a look at two real Facebook posts from a school account:
One post about a student success was shared into a local Facebook group. It reached over 2,500 people, with 92% of them being non-followers.
A similar post that wasn’t shared anywhere stayed within the page’s usual reach — less than a hundred views. Here’s a quick walkthrough showing how to take a standard Facebook post and share it into a local group to maximise its reach.
Post on Page
Post Shared to Group
This tactic is a powerful first step for building the local visibility that leads to more enquiries and fuller classrooms. But if your school is facing a significant challenge with pupil numbers, a consistent strategy is essential. Find out how the Standout School Marketing System can help.
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"Before working with Chris, marketing always fell to the bottom of our to-do list. His step-by-step approach made it easy to showcase our school’s unique strengths, attracting more families than ever before.
Thanks to his expertise, we’ve had our highest number of in-year transfers in five years (over 30 students!) and our Reception intake for September 2025 is nearly full!
Implementing his system put St Augustine’s on the map—bringing in parents who never even knew we existed!"
Sarah, Headteacher
St Augustine's Catholic Primary
