FOR SCHOOL LEADERS WHO NEED TO BOOST PUPIL NUMBERS

THE 3-STEP SYSTEM HELPING PRIMARY SCHOOLS FILL OPEN DAYS AND BOOST ADMISSIONS

A simple and easy to implement approach to getting more parents through the door — and more children on roll.

When places matter and time is tight, it’s easy to feel overwhelmed by all the things you could do to promote your Open Day.

This short video shows what actually works — and why these 3 specific steps, in this exact order, consistently deliver better results for schools.

See what happened when St Augustine's Primary School tried this out...👇

HOW ST AUGUSTINE'S PRIMARY TURNED FALLING NUMBERS INTO RECORD ADMISSIONS

St Augustine’s Primary was facing a challenge that’s all too common right now:

Falling pupil numbers. A growing funding gap. And a headteacher working evenings just to stay on top of everything.

Reception intake had dropped to just 16 — in a year group with 30 places.

More children were leaving than joining.

Out of 210 spaces on the roll, only 161 were filled — leaving a funding shortfall of over £200,000.

Sarah, the new headteacher, was leading positive change inside the school. They’d just introduced a full-time Forest School teacher, and the pupils were thriving.

But prospective parents weren’t seeing any of it.

Instead, outdated local perceptions were holding the school back. Sarah was doing everything she could — but she was already stretched.

“I was thinking: promoting our Open Days is more workload for me, I haven't got time for this. I’m not a marketing expert — but someone’s got to do it.”

Finding a Simpler Way to Promote the School

We sat down and looked at all the options: PR, website updates, paid ads, leaflets, social media, events, etc…

But with so little time available, we needed something fast, focused, and effective.

Together, we identified three simple steps that would:

1. Highlight what made the school standout against local competition

2. Get that message in front of the right local parents (in a quick and reliable way)

3. Turn interest into visits — and visits into applications

We didn’t build a new website. We didn’t hire a videographer. We didn’t run a big campaign.

We made a poster, created one Facebook post and made a small change to how they were managing their school visits.

All built around tools they already had.

The Results?

• Two open days filled so quickly they had to add a third

• Over 40 new in-year transfers in just three months

• Reception intake jumped from 16 to 26 for the next academic year

• And the school gained new visibility and reputation in the local community

“We’re now definitely known! We’ve seen such a positive shift — not just in numbers, but in the whole atmosphere of the school. There’s a real sense of momentum now.”

Want to see the exact 3-step system they used — and how your school can do the same?

👇 Keep reading.

THE SIMPLE 3-STEP MARKETING PLAN THAT WORKED

STEP 1

STANDOUT TO LOCAL FAMILIES

Pick the one thing that makes you standout, then use it as the hook to get local families in to visit the school.

STEP 2

REACH THOUSANDS WITH ONE POST

Write one powerful Facebook post (and supercharge it with sharing and a boost) to attract attention and drive bookings — no daily posting, no guesswork.

STEP 3

TURN VISITORS INTO APPLICANTS

Make one smart tweak to your open day booking process that boosts attendance and helps more families follow through to apply.

✅ GET YOUR FREE COPY OF THE 3-STEP OPEN DAY PROMOTION CHECKLIST

Use this simple worksheet to plan your next open day, fill places faster, and take the stress out of promotion.

"We’ve had our highest number of in-year transfers in five years (over 40 students!) and our Reception intake for September 2025 is nearly full!"

"Chris' step-by-step approach made it easy to showcase our school’s unique strengths, attracting more families than ever before. Implementing his system put St Augustine’s on the map - bringing in parents who never even knew we existed!"

Sarah - Headteacher at St Augustine's Primary

WANT SOME EXTRA HELP PUTTING IT INTO ACTION IN YOUR SCHOOL?

I created the Open Day Launch Pack 🚀 so you can implement this simple strategy quickly in your school. It includes editable templates, booking tools, and walkthrough videos for each step — so you can save time and reduce the stress of promoting your school!

It’s the exact 3-step system that helped St Augustine’s Primary add 40 new in-year transfers and fill their reception intake in just 90 days.

You’ll get everything you need to plan, promote, and run high-impact Open Days — without the stress, overwhelm, or guesswork.

Plus, you'll get pre-built templates for posters, social media posts, emails and more! 🚀

YES, I WANT THE LAUNCH KIT NOW 🚀
Everything you need to fill your next open day for just £97 (usually £499)

  • FULLY BOOKED OPEN DAYS WITHOUT THE STRESS

  • A SYSTEM THAT WORKS EVERY TERM - ON REPEAT

THIS LAUNCH KIT IS PERFECT FOR ...

  • HEADTEACHERS

  • RECEPTION / ADMIN TEAM

  • SCHOOL BUSINESS MANAGERS

  • ADMISSIONS LEADS

  • SCHOOL GOVERNORS

  • MARKETING LEADS

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