✉️ chris@standoutschoolmarketing.com

30 Minute Training for Primary School Leaders

The Simple System Primary Schools Are Using to Reverse Falling Pupil Numbers

Watch how Sarah at St Augustine's Primary went from 15 Reception pupils to 36 - then follow the same steps at your school

"We had so many new pupils joining our school, that the Council Admissions team called me up to find out what was going on!"

Sarah Thompson - St Augustine's Primary

"We had so many new pupils joining our school, that the Council Admissions team called me up to find out what was going on!"

Sarah Thompson - St Augustine's Primary

If you're worried about your Reception numbers dropping this year, you're not alone - but hoping they'll bounce back won't fix it.

This isn't a blip. The trend is heading one way.

If your September 2026 numbers are looking lower than you hoped — even by just a few — you're probably feeling the pressure.

Because you know what this means:

Budget conversations get harder
Staffing decisions get trickier
Governors start asking questions
And next year's intake suddenly feels like it matters even more.

You don't need a bigger marketing budget. You don't need to become a social media expert. You don't need a new website.

You need a clear, simple system that gets local families through your door so they can see what makes your school special.

IN THIS 30-MINUTE COURSE YOU WILL LEARN

✅ The two real reasons local families aren't choosing your school

✅ The three-step S.O.S. system primary schools across the country are using to reverse falling pupil numbers

✅ How to identify the one thing that genuinely makes your school different from others locally (most heads massively underestimate this)

✅ The single most effective outreach activity for primary schools — and the simple way to run it without becoming a marketing expert

✅ Exactly what to do now so you're not scrambling in Autumn again

RESULTS FROM SCHOOLS THAT TOOK ACTION

“To get 21 extra students in what was supposed to be the worst year - is transformative.”

Chris - Headteacher,

Hollingwood Primary

“We had over 100 families visiting the school this year! Most of them brand new to us.”

Michael - Headteacher,

St Paul’s RC Primary School

"We had so many new pupils joining our school, that the Council Admissions team called me up to find out what was going on!"

Sarah - Headteacher

St Augustine's Primary School

“Chris’s step-by-step approach has been really useful - it’s made setting up our Facebook Page and open day promotion so much easier.”

Jo - Deputy Headteacher

Howard Primary School

WHAT'S INCLUDED

Module 1 — The Story

How a school in crisis went from 15 Reception pupils to 27 in a single intake, plus 39 in-year transfers — and the lesson every primary school can take from it.

Module 2 — The Two Real Problems

Why you seem invisible to local families and the difficulty in getting them to choose your school

Module 3 — Standout

How to find the one thing your school genuinely does better than others locally, and how to say it in language parents actually respond to.

Module 4 — Outreach

The simplest, most efficient way to get in front of local families — without complicated marketing set up.

Module 5 — Support

How to make it easy for parents to visit, choose you, and feel confident in their decision from first contact to first day.

Module 6 — Bringing It All Together

Your action plan for installing the system at your school before the next admissions cycle.

WHO IS THIS FOR?

This course is for:

✅ Headteachers, SBMs and Senior Leaders at primary schools

✅ MAT leaders with schools facing pupil number pressure

✅ Anyone who's tired of worrying about applications every January

You'll walk away with a clear action plan you can start implementing immediately - whether you're facing a small drop or a more serious trend.

WHY LEARN FROM ME?

I'm Chris Norfield, and I help primary schools install a simple, repeatable admissions system that increases first-choice applications.

I've worked with schools across the UK - from single-form entry to larger primaries and MATs - helping them go from "worried about numbers" to "confident we're doing the right things."

I know you don't have time for complex, time-consuming marketing plans.

I focus on a few key actions designed to get more families through the door without adding significantly to your team's workload.

My approach gives school leaders a proven framework that is quick and simple to implement even if you have no marketing experience.

When you learn from me, you're not getting theory - you're getting strategies that have helped a real school overcome its biggest challenges.

This Is For You If:

✔️ You're tired of seeing half-empty classrooms and worrying about budget cuts

✔️ You're struggling to secure a strong Reception intake and feel overwhelmed by marketing

✔️ You're looking for a simple, repeatable system to get more families through your door so you can showcase what makes your school special

"We had so many new pupils joining our school, that the Council Admissions team called me up to find out what was going on!"

Sarah Thompson - St Augustine's Primary

ANY QUESTIONS?

How long is the course

About 30 minutes of video, broken into short modules you can watch in one sitting or one at a time. You'll get instant access as soon as you purchase.

Can I share it with my team

Your purchase is for one school. If you're a MAT leader and want to roll it out across multiple schools, get in touch — there's a bulk option.

Is this suitable for faith schools, academies or small schools?

Yes — it’s been used by a wide range of schools, including faith schools, academies, and small local primaries. The principles work no matter your size, status or setting.

Is there a refund policy?

Yes - if you watch the course and don't feel it was worth £27, just reply to your purchase email within 14 days and I'll refund you, no questions asked.

How do I secure my spot?

Click the “Secure your place” button below, and enter your details. You’ll receive a confirmation email with all the details including the live zoom link.