STRUGGLING WITH PUPIL NUMBERS?
Free 20-minute training shows the 3 simplest marketing actions that make the biggest difference to school admissions.
WHY MARKETING YOUR SCHOOL FEELS SO HARD RIGHT NOW
BIRTH RATES ARE FALLING
Fewer local children means fiercer competition from other schools.
NOT ENOUGH TIME IN THE DAY
Your day is packed — squeezing in open day prep feels impossible.
MARKETING ISN'T YOUR JOB
You’re an educator — not a designer, copywriter, or ad expert.
AS FEATURED IN HEADTEACHER UPDATE: AUTUMN 2025
Introducing...
The S.O.S Pupil Numbers Plan 🚀
Attract More Families to Your Next Open Day - Without the Stress or Guesswork
If you’re a headteacher or school leader looking to boost admissions, your next open day is one of your biggest opportunities.
But promoting it can feel overwhelming — especially with limited time, budget, and support.
But you don’t need big campaigns or flashy marketing.
You need a simple, effective plan that:
✅ Gets your school in front of more local families
✅ Shows what makes you special
✅ Turns interest into actual visits and admissions
We’ll show you how.
🎓 Masterclass: The S.O.S Pupil Numbers System
See how the system works – and how it’s helped other schools get real results
🎥 Join this practical session to learn:
The 3-part strategy that brings more families to your open day
Why most school promotion misses the mark — and how to fix it
Simple actions you can take straight away
→ Perfect for: School leaders exploring what’s possible before diving in.
SEE WHAT OUR SCHOOLS ARE SAYING
Here's how we've helped staff at schools just like yours achieve incredible enrolment success.
"We’ve had our highest number of in-year transfers in five years (over 40 students!) and our Reception intake for September 2025 is nearly full!"
Sarah - Headteacher at St Augustine's Primary
MEET YOUR COACH
CHRIS NORFIELD
With 15 years of experience in local marketing, I’ve helped small businesses, charities, and sports clubs connect with their communities and build strong local followings.
When it comes to promoting your school, I understand it can be hard to know which marketing activities to focus on and where to spend your time.
I’ve tested all the tactics and identified the quickest, easiest actions that will have the biggest impact for school staff.
I’ll walk you through these simple, effective steps, helping you and your team build confidence and achieve real results.
PERFECT FOR ...
HEADTEACHERS
RECEPTION / ADMIN TEAM
SCHOOL BUSINESS MANAGERS
ADMISSIONS LEADS
SCHOOL GOVERNORS
MARKETING LEADS