STRUGGLING WITH PUPIL NUMBERS?

Free 30-minute training shows the 3 simplest marketing actions that make the biggest difference to school admissions.

WHY MARKETING YOUR SCHOOL FEELS SO HARD RIGHT NOW

BIRTH RATES ARE FALLING

Fewer local children means fiercer competition from other schools.

NOT ENOUGH TIME IN THE DAY

Your day is packed — squeezing in open day prep feels impossible.

MARKETING ISN'T YOUR JOB

You’re an educator — not a designer, copywriter, or ad expert.

Introducing...

The School Open Day Launch System 🚀

Attract More Families to Your Next Open Day - Without the Stress or Guesswork

If you’re a headteacher or school leader looking to boost admissions, your next open day is one of your biggest opportunities.

But promoting it can feel overwhelming — especially with limited time, budget, and support.

That’s where the School Open Day Launch System comes in.

🎯 A Proven, Practical System That Works in Real Schools

You don’t need big campaigns or flashy marketing.

You need a simple, effective plan that:

✅ Gets your school in front of more local families

✅ Shows what makes you special

✅ Turns interest into actual visits and admissions

We’ll show you how.


👇 Choose the Level of Support That’s Right for You:

🎓 Free Training: The School Open Day Launch System

See how the system works – and how it’s helped other schools get real results

🎥 Join this free, practical session to learn:

  • The 3-part strategy that brings more families to your open day

  • Why most school promotion misses the mark — and how to fix it

  • Simple actions you can take straight away

→ Perfect for: School leaders exploring what’s possible before diving in.

🕐 Time: 45 minutes | 🎟️ Cost: Free


🧰 Open Day Launch Kit

Templates + Mini-Course = Your Campaign Done Faster

Everything you need to run a clear, confident open day campaign — without starting from scratch.

Includes:

  • Quick-start video course

  • Templates for emails, posters, social posts, and follow-up

  • Example campaigns from real schools

  • Your standout message worksheet

  • 3-week planning checklist

→ Perfect for: Schools ready to take action and prefer to work at their own pace.

🕐 Time: 3 hours


🚀 Open Day Launch Accelerator

Get Personal Support to Implement in a 5-Week Group Coaching Programme

Get it done together — with expert support and a complete campaign ready to launch.

Join a small group of school leaders to build and launch your full open day campaign with hands-on help.

🗓️ The Accelerator includes:

  • 5 x live coaching sessions

  • A full campaign set up together

  • Done-for-you templates and tools

  • Personal feedback on your materials

  • Launch your campaign with confidence

→ Perfect for: Schools who want support, accountability, and a ready-to-run campaign before term starts.

🕐 Time: 1 hour per week for 5 weeks

Closed for applications. Next Programme: Sept 2025

SEE WHAT OUR SCHOOLS ARE SAYING

Here's how we've helped staff at schools just like yours achieve incredible enrolment success.

"We’ve had our highest number of in-year transfers in five years (over 40 students!) and our Reception intake for September 2025 is nearly full!"

Sarah - Headteacher at St Augustine's Primary

MEET YOUR COACH

CHRIS NORFIELD

With 15 years of experience in local marketing, I’ve helped small businesses, charities, and sports clubs connect with their communities and build strong local followings.

When it comes to promoting your school, I understand it can be hard to know which marketing activities to focus on and where to spend your time.

I’ve tested all the tactics and identified the quickest, easiest actions that will have the biggest impact for school staff.

I’ll walk you through these simple, effective steps, helping you and your team build confidence and achieve real results.

PERFECT FOR ...

  • HEADTEACHERS

  • RECEPTION / ADMIN TEAM

  • SCHOOL BUSINESS MANAGERS

  • ADMISSIONS LEADS

  • SCHOOL GOVERNORS

  • MARKETING LEADS

© Standout School Marketing 2025